The new sony Delivering ups Adrian Cruz

Adrian Cruz continues to be upped to professional Vice president and general sales director at The new sony Pictures Delivering. Cruz will are accountable to Jim Amos, prexy of The new sony Pictures Delivering. In the new role, Cruz -- in collaboration with Amos and worldwide distribution prexy Rory Bruer -- will oversee the domestic sales of The new sony Pictures films. He's presently dealing with participants to book such game titles as Columbia Pictures' "The Lady Using the Dragon Tattoo," "Ghost Driver: Spirit of Vengeance," "21 Jump Street," "Males in Black 3," "I Dispise You Father," "The Astonishing Spider-Guy" and "Total Recall," in addition to Screen Gems' "Underworld Awakening," "The Vow" and "Think Just like a Guy." "Adrian is a respected person in our sales and distribution team in excess of two decades,Inch Amos stated. "He's been essential to our success with an abundance of understanding and experience that couple of can match. Once we look forward to 2012 and beyond, our exhibition partners are as excited once we are about our approaching slate of films and that we anticipate depending on Adrian's abilities once we bring this high-profile slate towards the marketplace. We're thrilled to identify his effort with this particular well-deserved promotion and anticipate his leadership within this natural part.Inch "I possibly could 't be more very happy to have Adrian within this new role," added Bruer. "He's helped me look great for a long time at TriStar and The new sony Pictures Western Division, and that he remains the consummate professional who's respected by his peers in exhibition and the co-workers at The new sony Pictures. In my opinion that Adrian and Jim make an amazing team." Cruz is really a veteran of 100s of release campaigns, getting became a member of the studio's TriStar Pictures in 1989 as Western district manager. He later grew to become controlling director -- West for The new sony Pictures Delivering and also, since 2000 has offered as SPR's senior Vice president and Western division manager. Just before joining the studio, Cruz held posts at twentieth century Fox and Cannon Delivering. He started his career at Mann's Westwood theaters, then became a member of U . s . Artists Delivering in 1979, beginning like a booker before becoming the Detroit branch manager. Contact Shaun Sneider at shaun.sneider@variety.com